©BBC -Adivisionof theBarrachdGroup
w:
a:
10LochsidePlace,EdinburghPark,EdinburghEH129RG
t:
0315640575
Using IBM Cognos, SPSS predictive analytics and
incorporating the advanced sentiment extraction
rules in our social media analytics platform, we can
uncover the information that business expertise
and statistical analysis alone can never provide.
Selective Monitoring -
Relevant to you
•
Actively monitor a range of Social Media sites
relevant to your business e.g., Twitter, Facebook,
forums and blogs – all talking about and
discussing your organisation, your staff and your
services.
•
Automatically monitor and download content from
these selected sites on a regular basis to allow you
to create, manage and maintain a database
of comment.
•
Turn analysis into accurate, high impact reports
to enable your sales, marketing and customer
service teams to work together and be one step
ahead of the game.
YouR CuStoMERS
ARE tALkinG ABout You.
ARE You LiStEninG?
Social media has changed the business landscape
– forever. Never before have companies had the
opportunity to talk to millions of customers, and
never before have millions of customers had the
ability to talk to each other regarding your company,
your products and services. It is vital to understand
and listen to what’s being said on-line about your
brand, products or industry in real time.
Customers no longer want to be talked at, they
want and expect organisations to listen, engage
and respond. The Social Media Accelerator from
Barrachd ensures you meet those expectations.
turning insight into Action
The social web is awash with powerful insight, but
equally an overwhelming amount of irrelevant noise.
Manually monitoring millions of Tweets, Blogs,
Facebook pages and newsfeeds and extracting
only meaningful sentiment is a serious challenge
for any organisation – until now.
The Social Media Accelerator from Barrachd brings
realtime monitoring and analysis to your fingertips.
Making the SMA the hub of your Social Media activity
ensures departments and functions across your
business collaborate and are consistent in their
interactions with customers.
Social Media Accelerator
“Latest figures reveal that over
400 million tweets are sent daily,
and that one in five mention
a company or brand”
©BBC -Adivisionof theBarrachdGroup
w:
a:
10LochsidePlace,EdinburghPark,EdinburghEH129RG
t:
01315640575
The Challenge
The company’s budgeting and forecasting process
was a complex Excel driven model involving hundreds
of workbooks and users across the organisation.
It was overly time consuming, ultimately error prone
and did not easily lend itself to re-forecasting and
doing “what-if” scenario planning. The company
needed to be able to quickly and reliably Budget,
and Re-Forecast and provide performance reports
for Actuals versus Budget across a large number of
programs and responsibilities. For each budget cycle
there was a requirement to produce a Profit and
Loss, Balance Sheet and associated reports across
all areas of the business.
A GLoBAL LEAdER in
TRAnsPoRTATion,
THE ComPAny is THE woRLd’s
onLy mAnufACTuRER of BoTH
PLAnEs And TRAins.
THE ComPAny HAs A
PREsEnCE in moRE THAn
60 CounTRiEs, wiTH 76
PRoduCTion And EnGinEERinG
siTEs AmonG THEm.
iT EmPLoys ovER 70,000
PEoPLE PRoduCinG HiGH
sPEEd TRAins, PuBLiC TRAnsiT
vEHiCLEs, BusinEss jETs And
CommERCiAL AiRCRAfT.
In the fiscal year ended December 31, 2011 revenue
exceeded 18 billion US dollars. The company has a
reputation for delivering efficient and sustainable
transportation of the highest quality.
Complete budgeting and forecasting
Barrachd - Brand Management
Pull Up / Exhibition Banners
Event Management
E-shot Banners
Website Design and Coding
Design and development of Case Studies & Data Sheets
