3 The Telemarketeers will refer to the web site of the
distributor/reseller for initial vetting and to capture
any relevant profile information.
4 Decision makers or influencers within the targeted
distributors/resellers are approached and the CPB
Telemarketeer will endeavour to qualify whether an
opportunity exists. Relevant contacts are identified
via CPB’s database, web, social media (i.e Linkedin)
or direct telephone approach.
5 The delivery of collateral and emails is overseen by
the nominated CPB Campaign Manager.
6 Where an opportunity is identified, the
Telemarketeer will generate a lead report after the
call. If the follow up is urgent, the CPB client will be
telephoned immediately.
Reports
All lead reports are checked before they are
distributed to the client via the CPB Lead Manager a
portal based delivery system. The aim is to get lead
reports to a client no later than 9.30 a.m. on the
working day that follows the date of origin.
A Statement of Results is updated on a daily basis
to give a simple snapshot of activity and results.
An excel export of all data captured can be made
available at the end of an assignment.
Channel development
Bolstering a reseller channel can be a daunting
task for any Vendor or Distributor. Having worked
exclusively in the UK channel since 1998, CPB have
developed a broad understanding of both the
technologies and the routes to market involved.
We can therefore make this challenge much less
overwhelming than it may seem.
A database of the IT channel within the UK is available
to augment a development programme.
Typical objectives
To identify and develop new partner
relationships
To re-energise dormant relationships
To expand existing relationships
To enhance co-marketing programmes
To capture intelligence for ongoing
marketing programmes
Method
1 A campaign briefing takes place to agree on the
type of organisation to be targeted, the source of
the target data, the preferred approach, the call to
action and reporting & lead criteria. Any collateral
to be emailed or posted is also agreed.This briefing
is aimed to ensure that the client’s expectations are
in line with what the CPB Campaign Manager feels
is achievable.
2 A briefing document is then prepared by CPB and
circulated for approval, and it is this document
that then forms the basis for educating the CPB
Telemarketeers on the task in hand.
Channel
development
Inform. Influence. Develop.
Tactical. Strategic. Creative.
ITMarketingServices
CPB UK Limited,
Nortec House, 12 North Bar,
Banbury, Oxfordshire OX16 0TB
t:
01295 263 410
e:
w: cpbuk.co.uk
Strategic
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Event promotion
Seminars, exhibitions, workshops and open days are
extensively used within the IT industry to promote
new products & services and provide an agreeable
environment for establishing business relationships.
CPB are well positioned to assist in making such
events a success as we have a comprehensive
database of end-user installation details & IT
contacts, a good grasp of current technology and the
experience of promoting many events.
Specific aspects we are able to support include:
Identifying Potential Delegates
Companies and individuals
Promoting and Awareness
Publicising to a targeted market
Audience Acquisition
Gaining a commitment and registrations
Attendance Confirmation
Final verification of turnout
Post-Event follow up
Feedback and/or to agree next course
of action
Typical objectives
To compile a list of target attendees
To boost attendance
To outsource the pre and post event confirmation
of delegates
Method
1 Compiling a list of target attendees will typically
be done through a combination of searching data
held by CPB within ProspectaBase, any appropriate
client/third party records and, if necessary, a
telemarketing assignment to profile key data.
2 Promoting, gaining commitment and confirmation
will be done through an agreed blend of on-line
registration forms, emailing, direct mail and
telephone calls from a CPB Telemarketeer.
Reports
The list of target attendees can be submitted to
the client for checking prior to any calling and
emailing activity.
An agreed activity plan will be maintained and
published by CPB
A report on daily activity and results will be
circulated
Individual reports on any post-event follow up will
be delivered by CPB
Event promotion
Identify. Target. Talk.
Tactical. Strategic. Creative.
ITMarketingServices
CPB UK Limited,
Nortec House, 12 North Bar,
Banbury, Oxfordshire OX16 0TB
t:
01295 263 410
e:
w: cpbuk.co.uk
Tactical
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CPB
Corporate Literature, Creation of brand
and marketing collateral
Stationery
Pull Up / Exhibition Banners
Datasheets
Design and development
of Brochure & Inserts
